![]() ![]() In the 2010s, following a decade of decline for mass market fragrances, international luxury conglomerates purchased many niche lines and put them into wider distribution. In Luca Turin and Tania Sanchez's Perfumes: The A-Z Guide (2010), Turin pinpoints L'Artisan Parfumeur, founded 1976, as “the first niche firm”, and in the series’ second volume, names the opening of New York City perfume boutique Aedes de Venustas in 1995 as marking “the earliest days of the Cambrian Explosion of Niche.” In the last decades of the 20th century and first years of the 21st, niche perfumery gained a following especially in Europe and North America among people looking for unique scents, as niche houses generally made smaller batches than designer or celebrity fragrances and were thus less ubiquitous at a given moment. These companies are generally smaller than the major fragrance firms like Coty Inc., Puig, and Firmenich, but bigger than "indie perfume" lines that are generally owned and operated by the perfumer themselves. ![]()
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